We all know there are certain highs and lows that will occur for coming commercial. Certain seasons, like the winter months and back-to-school have fewer customers. What is the best way for painting businesses to survive during this time? While the revenue generated by peak seasons can prove to be an asset during these periods, businesses need to make proactive moves in order to bring in clients , even if there’s very little. This clip from The Academy for Professional Painting Contractors will give you a few ideas.

It’s important to ensure that your business has a well-planned marketing strategy. If you’re able to reduce the number of calls you receive, it gives you even more time to prioritize this. Think about sending flyers or periodic newsletters. You can also consider increasing the search engine optimization of your site. You can also post often to social media. You could consider reaching out to your existing customers via text or email messages to ask about any additional requests for painting to be fulfilled.

Once you’ve achieved all you could with your marketing strategy, then you’re able to invest time to improve your business. That way, when your phone does start to ring when you’re working on projects, you receive 100% client satisfaction. When you’re down, look into retraining, seeking methods of improving customer service and making your online systems to be as effective as they can. This video provides more specifics.

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